Ask the Expert - John Swartz

Job Seekers Succed Online - Article

WHAT NEWS DIRECTORS REALLY WANT

Top 10 List - The Most Hated “Hire Me” Techniques 

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John Swartz, Career Specialist and Author - JobQuest

“Creating A Personal Mission Statement
                        Strategizing For Success Before The Job Search

So you’ve decided to hit the street in search of the perfect job. A world of opportunity awaits you. But before you start searching for a job that will put you on the road to fulfilling your professional ambitions, think about the more...
 

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Job Seekers Succeed Online
NOVEMBER 9, 2006

Newspaper audience is the same but more jobs are found online

By Ben Macklin - Senior Analyst
A new report from the Conference Board hows that over 70% of US job seekers use both the newspaper and the Internet to find jobs. In contrast, networking or using an employment agency is far less popular.

Methods Used by US Job Seekers to Look for Jobs, January-September 2006 (% of respondents)

The survey also found that among respondents who received a job offer, 38% felt that their offer resulted from their Internet search, a far higher percentage than those who felt the newspaper resulted in a job offer. Perhaps the more sophisticated search ability of online job sites allows job seekers to more easily match their skills to the jobs available. The efficiency by which online job seekers can search, find and respond to job ads is also likely to be an important factor in the higher success rate of online job sites over alternative sources of job ads.

Job Seeking Method that Produced the Most Job Offers according to US Job Seekers*, January-September 2006 (% of respondents)

The two leading online job sites in the US are CareerBuilder.com and Monster.com, with each attracting approximately five million unique visitors each week. Yahoo! HotJobs attracts one-fifth that number of visitors, according to Nielsen//NetRatings.

Top 10 Online Education and Career Sites among US At-Home and At-Work Internet Users, Ranked by Unique Audience, August 4-10, 2006 (thousands, % active reach and mins:secs per user)

The Internet has transformed classified advertising, particularly jobs, automobiles and real estate. eMarketer estimates that online classified advertising will grow

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WHAT NEWS DIRECTORS REALLY WANT

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Top 10 List
The Most Hated “Hire Me” Techniques 

  1. No phone calls
  1. Overly cutesy cover letters (“your search is over”)
  1. Typos and grammatical errors (if not right now, when)
  1. 2-3 page resumes.  You just started (1 page is plenty)
  1. Read a local newspaper, watch the station before the interview
  1. Don’t bring boyfriend/girlfriend/mother/friend with you for interview
  1. Reachable number, without a buffoon roommate answering
  1. Don’t drop in unannounced looking for an interview
  1. Wrong name or spelling of news director
  1. Cover letters that brag “I’m smart, energetic, self-starter.”  Sorry, we only hire dumb, lazy people here.

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