Chewy - Dania Beach, FL
Chewy is looking for a customer-centric Associate Director, Email Marketing who will oversee the email marketing for Chewy’s most active and pet-obsessed customers. This role will be responsible for the approach, execution, and measurement of promotional email marketing campaigns that increase customer engagement and drive incremental sales. This role is in Dania Beach, Florida and sits on a team of email marketers and developers who are passionate about creating exceptional customer experiences.
What you’ll do:
- Own and manage the marketing calendar for promotional emails, including strategic and tactical audience segmentation and support for integrated cross-channel campaigns.
- Manage a team of direct reports who will help with the day-to-day execution of campaigns including creative briefing, creation, coding, and QA of promotional emails.
- Maintain and optimize a testing agenda for A/B and multivariate testing frameworks.
- Work with internal product marketing resources to ensure essential technical steps are taken for list selection, segmentation, and tracking.
- Drive continuous improvement across email KPIs including deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue.
- Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learnings.
What you’ll need:
- A passion and track record for customer-centric marketing
- 8+ years of email and/or direct marketing experience; ecommerce preferred
- Bachelors degree, Masters a plus.
- Experience with an enterprise level ESP and project management tools (JIRA) required
- Strong communication skills with ability to clearly articulate information that influences data-driven business decisions.
- Proven experience leading a campaign management function and outstanding attention to detail.
- Be knowledgeable on email best practices, technologies, and trends.
- Position may require travel.
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